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The Happy Up stores are CLOSED May 11 for Mother's Day

Kids Business Art & Craft Fair is rescheduled for May 17 - Click for details!

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Happy Up Inc Toys & Games
  • New! 🤩
    • 🌸 Spring Catalog
    • 🪁 Kites
    • 🎒 Travel Toys & Games
    • 🧰 Handy Famm Tools
    • 🎧 Yoto Audio System
    • ✨ Jellycat
    • Special Buys
    • Highlights & New Arrivals
    • Games Spotlight
  • Baby & Toddler
    • Baby (birth - 12mo)
    • Toddler (12mo - 2yrs)
  • Active Play
    • Active Indoor
    • Sports & Outdoor Play
    • Ride Ons
    • Bath Toys
    • Music
    • Gift Guide: Active Play
    • All Active Play
  • Imaginative Play
    • Play Pretend
    • Play Food & Kitchen
    • Dress Up Costumes
    • Plush
      • Aurora Plush & Palm Pals
      • Cuddle Barn Kawaii Plush
      • Douglas Plush
      • Jellycat Plush
      • Squishable Plush
      • All Plush
    • Building & Construction
    • Figures & Playsets
    • Dolls & Dollhouses
    • Calico Critters
    • Vehicles
    • Trains
    • Gift Guide: Pretend Play
  • Hands-On Activities
    • Art Supplies
    • Craft Kits
    • Clay, Putty, & Slime
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      • Jigsaws for Adults & Families
      • Kids' Puzzles
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      • Tonies Audio System
      • Yoto Audio System
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  • Shop by Age
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    • 12 - 24 Months
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Order online for pickup at our Clayton, MO or Edwardsville, IL stores!

Buying a gift? We offer free gift wrapping!

Friendly toy experts are a phone call or email away!

Featured Collections:

  • 2023 Fall Playbook

    Discover Toys and Games perfect for Back to School, Sweater Weather, and...

    2023 Fall Playbook

  • Jellycat Plush

    One of our favorites! Jellycat plush and stuffed animals are always delightfully...

    Jellycat Plush

  • Educational & School Skills

    Early learning toys and games: ABCs, 123s, shapes, reading, math, social emotional aids,...

    Educational & School Skills

  • Travel Ready Toys & Games

    Portable, Packable, Playable! Toys, games, and activities you can take here, there,...

    Travel Ready Toys & Games

  • Tonies Audio System

    Place a Tonie on the Toniebox, and it instantly begins to play...

    Tonies Audio System

  • Yoto Audio System

    Yoto is an audio system that will grow with your kids. Get our full...

    Yoto Audio System

Baby & Toddler

  • Baby Toys

    Toys and gifts for newborns, 3 months, 6 months, 9 months, and...

    Baby Toys

  • Toddler Toys

    Toys, Games, & Gifts for 12 months - 3 years old.

    Toddler Toys

Active Play

  • Active Indoor

    Active Indoor

  • Active Outdoors

    Toys and games to get everyone outside! Looking for more sports-ish items?...

    Active Outdoors

  • Sports Gear

    Play Ball... Or whatever sport gets you moving and having FUN! Collected...

    Sports Gear

  • Bath Toys

    Splish Splash Bath Time Fun!

    Bath Toys

  • Music & Performances

    Musical instruments, karaoke, puppets, speakers, ear buds, and more!

    Music & Performances

  • Nature: Garden, Yard, and Woods

    Bugs, Birds, Plants, and Outdoorsy Nature Adventures!

    Nature: Garden, Yard, and Woods

  • Ride On Toys

    Ride On Toys

Imaginative Play

  • Building & Construction

    Building & Construction

  • Calico Critters

    Calico Critters are adorable little animals wearing charming vintage fashions. They live...

    Calico Critters

  • Costumes & Dress Up

    Many more outfits, dresses, and accessories available at our Edwardsville, IL and...

    Costumes & Dress Up

  • Dolls & Dollhouses

    Dolls & Dollhouses

  • Play Pretend

    Home Products, Careers, Playsets, and more! All little imaginations need for pretend play!

    Play Pretend

  • Play Pretend Food & Kitchen Sets

    Play Pretend Food & Kitchen Sets

  • Pretend Play Figures & Sets

    People, animals, horses, dinosaurs, and more. Plus the places they live and...

    Pretend Play Figures & Sets

  • Plush and Stuffed Animals

    Snuggle cuddle stuffed animals, plushies, and pillowy friends!

    Plush and Stuffed Animals

  • Trains

    Railroad play with trains, tracks, stations, bridges, tunnels, and more. Wooden train engines, cars, and...

    Trains

  • Vehicles

    Cars, Trucks, Planes, and Things That GO!

    Vehicles

Hands-On Activities

  • Art, Coloring, & Painting Supplies

    More creative ideas in our Crafts section:Crafts, Cooking, and Jewelry Kits Our...

    Art, Coloring, & Painting Supplies

  • Baking, Cooking, and Kitchen Gear

    Get the kids in the kitchen and make something delicious!

    Baking, Cooking, and Kitchen Gear

  • Clay, Dough, Putty, Sand, & Slime

    Clay, Dough, Putty, Sand, & Slime

  • Crafts & Jewelry Kits

    More creative ideas in our Art supplies section:Art, Coloring, Drawing, and Painting...

    Crafts & Jewelry Kits

  • Educational & School Skills

    Early learning toys and games: ABCs, 123s, shapes, reading, math, social emotional aids,...

    Educational & School Skills

  • Fidgets, Poppers, Desk Toys, & Stress Balls

    Little somethings to keep your hands busy while your brain is working....

    Fidgets, Poppers, Desk Toys, & Stress Balls

  • Science/STEM

    Science Kits, Chemistry Sets, Robotics, Engineering, and more!

    Science/STEM

Puzzles & Brain Teasers

  • Jigsaw Puzzles for Adults & Families

    Jigsaw Puzzles for Adults & Families

  • Kids Jigsaw & Wooden Puzzles

    Kids Jigsaw & Wooden Puzzles

  • Logic Puzzles

    Logic Puzzles

Special Collections

  • Travel Ready Toys & Games

    Portable, Packable, Playable! Toys, games, and activities you can take here, there,...

    Travel Ready Toys & Games

  • Dinosaurs

    For the dino obsessed paleontologist kids: Prehistoric activities, figures, and puzzles all featuring their...

    Dinosaurs

  • Horses, Unicorns, and other Hoofed Friends!

    Horses, Unicorns, and other Hoofed Friends!

  • Made in the USA

    Some of the best toys in the world are made right here...

    Made in the USA

  • Special Buys!

    Get fabulous toys, games, and gifts without breaking the budget! Special prices...

    Special Buys!

  • Add-Ons & Little Things

    The silly, the small. The quirky, the fun! Everything listed here is...

    Add-Ons & Little Things

  • Toys & Games $25 & Under

    Toys & Games $25 & Under

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Who We Are:

The Happy Up toy stores are literally a Mom and Pop business. We stock a huge range of toys and games for everyone. Including your cranky uncle.

Our locations in Edwardsville, IL and Clayton, MO serve the St. Louis area and are staffed by friendly toy experts.

Come and play today!

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