2023 ASTRA Star Play Award Winners

The best toys and games... As nominated and voted on by ASTRA (American Specialty Toy Retailing Association) member stores like Happy Up!

The ASTRA Play Award was previously known as the Best Toys For Kids. The name has been changed to reflect how important it is for EVERYONE to play, not just kids.

Visit our blog for our thoughts on all these items!

Star Play Awards 2023

Something you want is Not In Stock?

Reach out to your preferred store and give them your info. They'll let you know when it's available!

Happy Up Clayton:
(314) 725-2455

Happy Up Edwardsville:
(618) 656-9596